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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
D) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
E) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.

2. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Buy
B) Optimize
C) Avoid
D) Target

3. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Update Frequency
B) Strategy
C) Use of Categories
D) Classification Rules
E) Benefit
F) Current State

4. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps use different delivery methods.
B) You cannot create a single campaign to deliver to multiple app partners.
C) The apps receive data via different win frequencies.
D) The apps support different IDs.
E) The apps are ranked different priorities.

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That a custom audience pixel has been generated and that a look-alike model has been created
D) That vendors and share partners have been configured and that Data Usage Agreement has been signed
E) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

Solutions: