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Facebook Certified media buying professional Sample Questions:

1. What are the different placements you can select in a campaign?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Video Feeds
B) Facebook Messenger Sponsored Messages
C) Audience Network Rewarded Videos
D) Instagram Feed

2. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A) A core audience + an engagement audience
B) A core audience + a website audience
C) A core audience + a lookalike audience.
D) A lookalike audience + an engagment audience
E) A lookalike audience + a website audience

3. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A) You should build a similar audience based the client's current customer base.
B) You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
C) You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
D) You should do interest demographics and launch the campaign.

4. What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.

A) Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
B) Measure lift in sales using partner-based ROI measurement solutions.
C) Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
D) People-based multi-touch attribution reporting across all publishers, including Facebook.

5. You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

A) $10,000
B) $11,500
C) $12,500

Solutions: