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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A) My Tracking > A/B Testing
B) My Tracking > Test Send Emails
C) My Reports > Administrator Reports > Email Sends By User
D) My Reports > Administrator Reports > Email Send Report

2. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) A new sender profile needs to be leveraged for sending transactional emails
B) Multiple brand logos must be accommodated in an email header
C) NTO requires SSL certificate configurations for Content Builder and Portfolio images
D) Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

3. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Ensure employees have opted in to the test email list or data extension
B) Import employee email addresses into All Subscribers with an "Active status
C) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
D) Ask employees to use personal email addresses instead of corporate email addresses

4. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) Data Extract Activity
B) Import Activity
C) File Transfer Activity
D) Decryption Activity

5. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A) Define a Delivery Profile.
B) Define custom Reply Mail Management.
C) Define a Sender Profile.
D) Define a Subscriber -specific From Name.

Solutions: