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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A) The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
B) The data hasn't been refreshed in 24 hours so the values haven't been updated.
C) The engagement with those assets happened before the fields were added to the page layouts.
D) The campaign is not a connected campaign so the data is not syncing.

2. The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A) Marketing Cloud Account Engagement Score field
B) Marketing Cloud Account Engagement Grade field
C) Einstein Behavior Score
D) Einstein Lead Score

3. LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A) Marketing data sharing rules on accounts
B) Marketing data sharing rules on prospects
C) Marketing data sharing rules on contact roles
D) Marketing data sharing rules on opportunities

4. You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?

A) Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page
B) Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list
C) Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect
D) Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list

5. LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A) Einstein Behavior Scoring
B) Einstein Campaign Insights
C) Marketing Cloud Account Engagement Business Units
D) Einstein Lead Score

Solutions: