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| Section | Objectives |
|---|---|
| Topic 1: Configuring Email Configuration and Preference Management | |
| Topic 2: Configuring Additional Eloqua Services | |
| Topic 3: Configuring Security Settings | - Create users and customize a security group - Explain the importance of asset permissions and contact level security - Configure company settings |
| Topic 4: Managing Database | |
| Topic 5: Tracking Script | |
| Topic 6: Implementing Automation | |
| Topic 7: Understanding Data Model | - Describe Eloqua data objects and their relationship - Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud |
| Topic 8: Branding and Deliverability | |
| Topic 9: Implementation Overview | - Identify the pre-requisite documents and the key client attendees required for an implementation - Describe the major milestones and key deliverables of the available implementation offerings |
| Topic 10: Using AI Capabilities in Eloqua | |
| Topic 11: Integrating CRM | |
| Topic 12: Configuring Forms | |
| Topic 13: Understanding Eloqua Fundamentals | - Create an email - Generate key reports - Create a segment |
1. Which is NOT possible within Program Builder? (Choose the best answer.)
A) Assign ownership of a contract randomly through a round robin assignment.
B) Send an email to an email address within a custom object record.
C) Concatenate two fields values into a single contact field using the CWM app.
D) Add a re-evaluation frequency to a "No" path of every 10 minutes for one week.
2. What occurs after a campaign reaches its end date? (Choose the best answer.)
A) The campaign becomes read-only, and campaign activity is tracked for another 12 months.
B) The campaign becomes read-only, and campaign activity is no longer tracked.
C) The campaign continues to flow contacts through until it is manually deactivated by a user.
D) The campaign returns to draft mode, and users can reactivate it after changing the end date to a later date.
3. In which scenario would it NOT be possible to build a segment?
A) all contacts that have experienced an error during CRM integration
B) all contacts with an invalid email address that are part of the Account for ACME Corporation
C) all contacts that were sent an email in the past 30 days with a Lead Score of either A1 or B1
D) all contacts who registered for an event in the past 90 days
4. When adding new custom object records, you upload a CVS file and leave "Uniquely Match on" data card set to (none). What is the expected behavior? (Choose the best answer.)
A) It will have the system default to uniquely matching on email address.
B) It will cause an error alert when you attempt to click "Finish" on the upload.
C) It will cause the custom object records NOT to map upon upload.
D) It will create possible duplicate custom object records.
5. Which action does Strict Mode Tracking enable? (Choose the best answer.)
A) It allows clients to control whether visitors in certain countries or all visitors need to opt in to website tracking.
B) It tracks email opens via a tracking pixel placed on all emails sent out of Eloqua.
C) It filters out select IP addresses from being tracked within Eloqua.
D) It ties the email activity of the recipient with their contact profile by creating a unique Eloqua recipient ID.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A |
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