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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A) Three treatments (A, B, C) with the audience split evenly between them.
B) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
C) Two treatments (A, B) and a control group, which will automatically receive a third version.
D) One experiment for A vs. the original, and a second experiment for B vs. C.

2. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) An Action activity
B) An Update Profile activity
C) A Condition activity
D) A Data Source activity

3. A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A) The event is being sent via batch ingestion instead of streaming.
B) The event payload is missing the `testProfile` flag.
C) The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.
D) The event's primary identity is an ECID, but no email address is included anywhere in the event payload.

4. An email developer is building a highly personalized email that must display a list of recommended products for a customer. The product data (name, image URL, price) is available as a `listString` (an array of objects) on the customer's profile.
When the developer tries to drag the product name field from the personalization picker into the email, it is disabled.
Why is this happening and what must be done to render the list?

A) The field is disabled because `listString` fields can only be used in the advanced expression editor and require a "for each" loop to iterate through the items.
B) The field is disabled because the email template does not support list rendering.
C) The field is disabled because the developer does not have the correct permissions to use list-type fields.
D) The field is disabled because lists cannot be used for personalization. The data must be flattened into separate attributes first.

5. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?

A) In a 'Condition' activity at the beginning of the journey to check the date.
B) In the 'Email' activity properties for the first email.
C) In the properties of the initial 'Audience Qualification' event.
D) In the Journey Properties, before entering the canvas.

Solutions: