Salesforce MC-Con-201 : Salesforce Certified Marketing Cloud Next Consultant

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 21, 2026
  • Q & A: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Agentforce & AI Innovation11%- Marketing agents
  • 1. Content generation
    • 2. Automated campaign creation
      • 3. Audience segmentation
        - Predictive AI
        • 1. Selecting appropriate predictive AI features
          - Conversational messaging
          • 1. Response handling
            • 2. Ongoing interactions across messaging channels
              • 3. Customer engagement
                Topic 2: Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                • 1. Identity Resolution configuration
                  • 2. Unified customer profiles
                    • 3. Linking multiple data sources
                      - Data 360 data model
                      • 1. Connecting and harmonizing customer data
                        • 2. Data objects and Data Model Objects
                          • 3. Customer data activation
                            - Consumption and entitlements
                            • 1. Data 360 consumption-based entitlements
                              • 2. Marketing automation consumption
                                • 3. Platform usage optimization
                                  - CRM data ingestion and activation
                                  • 1. Content personalization using CRM data
                                    • 2. Actionable Lists
                                      • 3. Audience segmentation and activation
                                        • 4. CRM objects and records
                                          Topic 3: Consent13%- Consent management concepts
                                          • 1. Consent in customer engagement
                                            • 2. Consent and compliance requirements
                                              - Consent collection
                                              • 1. Consent banners on external pages
                                                • 2. Consent banners on marketing landing pages
                                                  - Consent record management
                                                  • 1. Creating consent records
                                                    • 2. Managing and updating consent records
                                                      - Consent data model
                                                      • 1. Consent preference records
                                                        • 2. Platform consent objects
                                                          Topic 4: Platform Setup & Governance13%- Domain authentication and authorization
                                                          • 1. Branded and authenticated email delivery
                                                            • 2. Self-service domain authentication
                                                              • 3. Domain authorization
                                                                - Business Units and governance
                                                                • 1. Business Unit requirements
                                                                  • 2. Roles and Enhanced CMS Workspaces
                                                                    • 3. Content and user governance
                                                                      - Marketing Cloud Next environment setup
                                                                      • 1. Core Org Edition requirements
                                                                        • 2. Data 360 provisioning
                                                                          • 3. Marketing Data Kit installation
                                                                            • 4. Permission sets
                                                                              Topic 5: Campaign Design, Flow Orchestration & Content30%- Personalization
                                                                              • 1. Handlebars
                                                                                • 2. Repeaters
                                                                                  • 3. Content variations
                                                                                    • 4. AMPscript
                                                                                      • 5. Merge fields
                                                                                        - Activation templates
                                                                                        • 1. Contact point value selection
                                                                                          • 2. Activation template configuration
                                                                                            - Landing pages
                                                                                            • 1. Landing page configuration
                                                                                              • 2. Landing page components
                                                                                                - Flow orchestration
                                                                                                • 1. Flow types
                                                                                                  • 2. Automated business processes and messaging
                                                                                                    • 3. Flow configuration settings
                                                                                                      • 4. Trigger conditions
                                                                                                        • 5. Flow elements and logic
                                                                                                          - Personalized messaging data
                                                                                                          • 1. Adding customer data to messaging content
                                                                                                            • 2. Selecting appropriate data sources
                                                                                                              Topic 6: Analytics & Performance Insights8%- Reporting and analytics
                                                                                                              • 1. Pre-built dashboards
                                                                                                                • 2. Matching dashboards to reporting requirements
                                                                                                                  - Marketing data and insights
                                                                                                                  • 1. Marketing performance insights
                                                                                                                    • 2. Surfacing marketing data across Salesforce

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