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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
B) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
C) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
D) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.

2. When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A) Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
B) Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
C) Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
D) Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

3. You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) In the SMS campaign message designer, enable conversion tracking.
B) You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
C) In the SMS campaign message designer, you must enable link tracking for the campaign.
D) You mustpurchase Premium tracking in order to support link tracking in Responsys.
E) You must select a Responsys link table with the link names and URLs to be used in the SMS message.

4. Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

A) To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
B) The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
C) The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
D) The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.

5. You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?

A) The number of records in the supplemental table cannot exceed the total number of records in the profile list.
B) Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
C) You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
D) After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.

Solutions: