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| Section | Objectives |
|---|---|
| Maintenance and Best Practices | - System Optimization
|
| Email Marketing | - Email Creation and Delivery
|
| Account Engagement Administration | - Configuration and Setup
|
| Prospect Management | - Lead Lifecycle Management
|
| Marketing Automation | - Engagement Programs
|
| Reporting and Analytics | - Performance Measurement
|
Question 1
What is true about the Salesforce connector [Choose two answers]
A. When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
B. You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
C. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
D. Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
Question 2
What is the purpose of creating a Tracker subdomain? [Choose one answer]
A. To allow emails to be sent from your domain
B. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.
C. All of the above
D. To host all Marketing Cloud Account Engagement landing pages and forms on your website
Question 3
How many automation rules can you have
A. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
B. Always 100
C. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
D. Marketing Cloud Account Engagement Growth Edition: 50 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 150
Question 4
What type of fields are not supported by the Marketing Cloud Account Engagement sync
A. External Lookup Relationship
B. Text Area (Rich)
C. Formula
D. Date/Time
E. Date/Time
F. Time
G. Lookup Relationship
H. Geolocation
Question 5
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A. Send using an automation rule
B. Send using the form's completion actions.
C. Use a dynamic list to use as a recipient list on an email send.
D. Send using a segmentation rule.
Solutions:
| Question 1 Answer: B,C | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: A,B,C,G,H | Question 5 Answer: B |
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