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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions |
| Topic 2: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance |
| Topic 3: Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms |
| Topic 5: Email Marketing | 20% | - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) |
| Topic 6: Lead Management | 24% | - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading |
1. How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce
A) 10 minutes
B) 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
C) 4 hours
D) 1 hour
2. LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?
A) Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
B) Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
C) Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
D) Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
3. LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
A) Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
B) Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
C) Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
D) Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
4. Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers
A) Social Posts
B) Layout Templates
C) List Emails
D) Landing Pages
E) Content Files
5. What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?
A) Add engagement history lightning component to lead & contact page layouts.
B) Add engagement history activity related lists to lead & contact page layouts.
C) Add engagement history metrics related lists to campaign page layouts.
D) Add emails to campaign start displaying engagement history metrics on campaigns.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B |
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