Salesforce Certified Marketing Cloud Engagement Consultant : MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

A) Create and enable a BLOCKOUT window in MobileConnect.
B) Run a SQL Query at 12:30 a.m. to create a suppression list.
C) Run an Import Definition at 12 a.m. to create a suppression list.
D) Create a Journey Goal to exit subscribers from the Journey.

2. Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit, they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes could be made to avoid any disruption of functionality?

A) Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
B) Rename and delete sandbox synchronized data extensions before connecting.
C) Update query activities that reference the new synchronized data extensions.
D) Configure Multi-Org settings to account for both production instances in Setup.

3. Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A) File Transfer > Import File > Data Extract > File Transfer > Import File
B) Import File > Query > Data Extract > File Transfer > Import File
C) Import File > Data Extract > File Transfer > Import File
D) File Transfer > Import File > Query > Data Extract > File Transfer > Import File

4. A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain. Which two questions should their IT team be asked? (Choose 2 answers)

A) Can they provide access for Marketing Cloud to update the DNS records?
B) Does their company allow delegation of subdomains to third parties?
C) Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
D) Are they able to modify their domain configuration's DNS entries?

5. A customer wants to report on 'Not Sent' contacts in Journey Builder. Which method should be used?

A) Create an Analytics Builder Discover report.
B) Use an automation with Tracking Extract.
C) Use the standard report 'Subscribers Not Sent to'.
D) Query the _sent Data View for the contact's send status.

Solutions: