CMA Certified Professional Category Manager (CPCM) : Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Not enough information to gather an insight
B) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
C) Increase linear shelf space for this segment
D) Reduce linear shelf space for this segment

2. When showing the size of prize, what factors are good to keep in mind?

A) Don't show the math, not necessary.
B) Be sure to include comprehensive analytics.
C) Make sure it's reasonable and show the math on how to achieve the plan.
D) Make sure it's a high enough number to get their attention.

3. The best Predictive Analytic tools use which of the following? Select the best answer.

A) Historical Data and Statistical Models
B) Historical Data and Machine Learning
C) Historical Data, Statistical Models and Machine Learning
D) Statistical Models and Machine Learning

4. Which factor primarily influences how much room is available for a retail assortment?

A) The number of SKUs in the product mix.
B) Days of supply and case pack requirements.
C) Shopper preferences and trends.
D) The number of shoppers that purchase the category.

5. Which of the following is the first step in the multivariate clustering process?

A) Identify store-level demographic profiles
B) Create clusters based on relevancy and opportunity
C) Calculate product demand potential
D) Identify product demographic affinity profiles

Solutions: