Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials : 1Z1-1031

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Buy
B) Optimize
C) Avoid
D) Target

2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Click the "Mobile" configuration template.
B) Select "Suppress multiple tagging" advanced configuration option.
C) Select the "Disable mobile support" advanced configuration option.
D) Select "Suppress cache busting" advanced configuration option.
E) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.

3. How are look-alike models produced?

A) They are built by creating audiences from categories with high index values.
B) They are built by data partners using complex algorithms of multiple data attributes.
C) They are built within the platform using logic to connect audiences.
D) They are built by ingesting online data from partner sites.
E) They are built by identifying targets with the highest action rate on the Funnel Analysis report.

4. Which of these is a common use case for the Recency setting?

A) To prioritize delivery of the most recent users in an audience
B) To extend data delivery beyond the default period for the audience
C) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
D) To hide older audiences and users that are no longer as valuable for targeting

5. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client wants to review their data activation integrations.
C) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
D) A client needs a promotional category added to their taxonomy for a month-long sale.

Solutions: