GCCC Strategic Communication Management Professional : SCMP

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Preference of project sponsor
B) Psychographics of stakeholders
C) Alignment to business objective
D) Alignment with company brand

2. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) media tends to distort messages.
B) to ensure they have the information needed to communicate with others.
C) so there is time to print new business cards.
D) leaders need to feel important so they want to be notified first.

3. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Planning process
B) Communication tactics
C) Communication strategy
D) Business objective

4. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Articulate which communication tools fit best for the project.
B) Review how competitors are communicating about similar products.
C) Devise a tracking and reporting process.
D) Define the target audience and how you want them to think or act differently from the current state.

5. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits
B) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
C) To understand how employees rate executive leadership and their immediate leader
D) To understand how employees rate their work-team relationships and work spaces

Solutions: